Featured on IndiBeauty.com
Just Trying To Brighten Someone's Day
of the best things about life is that when you help someone else, you
always get a blessing. When we reach out to others to offer comfort and
joy, what we have given always comes back to us several-fold. Nicole
Perkins is a case in point. A few years ago, she was helping to plan
her sister's bridal shower at a day spa in Harlem. "I wanted to give a
really nice gift to all of the women who attended," Nicole recalls. "I
decided to give them gift baskets containing some of the products I had
been playing around with at home so I could reflect our day of
pampering, relaxation and bonding with close friends and family."
Nicole's gift baskets with soaps, body butter and lotions were such a
big hit that the women who has businesses began placing orders for
What's In A Name?
Nicole's case, it's her name, and those of her two sisters who are the
inspiration for her business, and she loves telling the story behind
her business name. "Since my sisters are part of my inspiration for
starting this business, I decided to combine the first two letters in
each of our names -- Nicole, Danya and Siica -- to form the company
name Nidasii, pronounced Nee-da-see," says Nicole. The name is not only
exotic and tropical, but Nicole says it also proudly reflects her
Caribbean and Latin heritage.
There's No Rush ... Or Is There?
makes all of her products by hand from scratch. Her most popular
offering is Sugar Rush, a bath scrub that cleanses, exfoliates and
moisturizes. "I developed Sugar Rush because I was tired of the
slippery mess left in the shower after I used an oil-based scrub. After
enjoying my weekly ritual of cleansing and exfoliating, I decided to
combine the exfoliator and the cleanser and Sugar Rush was born," she
recalls. Nicole says that the name describes the product's main
ingredient, and also takes into account modern women with families,
careers and businesses who don't always have the luxury of time.
"Sometimes we are in a 'rush' yet we still need to pamper ourselves,"
she says. Next month, Nicole plans to release 3 new Sugar Rush and
whipped body butter fragrances.
Slowly Creating The Life Of Her Dreams
runs Nidasii alone at this point but she plans to include her sisters
as business partners as the venture grows. "Actually, even though they
are not formal partners now, they help me every step of the way," she
says. Nicole's younger sister, still in high school, is a fantastic
marketer who brings in orders from the teens at her school. Her older
sister helps with product mixing, pouring and labeling. Nicole's
sister's daughter, just two years old, is also being introduced to
entrepreneurship by putting jars into boxes for shipping. Nicole's
brother rounds out the sibling "contractor" pool by doing heavy lifting
around the manufacturing space. Nicole also works with an accountant to
help with the finances.
"My product photos were taken by Rebecca
Picard, recommended by dM, and she did a fabulous job making my
products look like works of art," says Nicole. "I love all things
tropical so many of my products are scented with fragrances of tropical
fruits and florals." Nicole chose props to reflect her loves, like
tropical flowers and fresh coconut. The labels help give the products a
finished a professional look. "I feel that investing in professional
quality labels lets customers know that although I am a small company,
I take what I do seriously and our product are manufactured to the
highest standards," she says.
Nicole Recommends ...
anyone thinking about starting a business, I recommend that they
research the product or service they want to offer in advance. It is
important to know what is currently out there and think about how you
can offer something unique. In addition, before starting a business ask
yourself if it's something that you are passionate about. Would you do
it for free? If your answer is yes. You will most likely overcome any
obstacles to be successful.
Not Sugar Rushing ...
works 8 hours a day as a clinical research associate at a
pharmaceutical company, then returns home to spend up to 4 hours
working on Nidassi. "At night, I do everything from prepare product, to
answering emails to getting orders reach for shipping," she says. Doing
all of this with a "real" gig is Nicole's biggest challenge. Nicole has
plans to exit her job, but she's in no rush. "First I want to meet a
specific financial goal, and I’m happy to say I’m a few months away
from meeting it," she says happily.
[Editor's excited exclamation: "And another full-time employee bites the dust! Wa-hoo!!"]
Love Being Indie
best thing about what I do is that no matter how tired I am after work
I still love pulling out my purple kitchen aid and mixing up product. I
love working on my terms, creating a legacy and possibly building a
“lifestyle” empire. I also really like the new Indie Beauty Network
website. It’s easy to navigate and the addition of the new “featured
indie” and “success stories” give those who are thinking about starting
a business insight on how being a member of IBN and using its many
resources can help you grow your business"
you might imagine, Nicole does not have much downtime, but when she
does, she loves a good meal and spending time with family and friends.
"One great thing about living in New York City is that there are so
many great restaurants, and my friends and I try to get together from
time to time for dinner. I also love reading and I mentor high school
students," she says. Nicole would one day like to establish an after
school program for teenagers that shows them how to start businesses
that will allow them to supplement their income during college and
inspire them to own and control their destiny."